Join the We Heart Chuck effort by donating to The American Heart Association.

Re-watch the finale and tell your friends about it! Keep the effort going on Twitter, Facebook, and wherever else you can.

Please Save Chuck

Post Renewal HighlightsMay 191 comment

Let’s catch y’all up on today’s official announcement from NBC (hooray!). First up, highlights from Jennifer Godwin’s liveblog of NBC’s scheduling conference call:

  • From Ben Silverman’s introduction: “We are thrilled to be bringing back Chuck in partnership with Subway.”

  • According to Silverman, the online campaign really saved Chuck, and lack of online demand for shows like Medium and My Name Is Earl contributed to their demise.

  • Silverman says he was sent more Nerds than anybody could consume in a lifetime. They will promote Chuck heavily during the Olympics.

  • Silverman, in response to concerns about trimming castmembers: “We’re not looking to lower the cost in any way. We want Josh Schwartz, Zach and McG to perform at the highest levels. The show you love will be the show you get.”

  • Silverman, on internal support of the show: “There were a lot of people within this company who love that show.”

Next up, Alan Sepinwall’s take on the conference call plus an excellent interview with Chris Fedak:

  • “We are so confident in the Olympic platform,” Silverman promised. “The Olympics obviously delivered a halo effect for everyone involved with it.” He also said they have “an incredible online plan” to keep the show in people’s minds between now and March.

  • Later, another reporter asked if there was a chance season three could extend longer than the initial 13-episode order, given that the episodes won’t start airing until March. “Right now that’s the plan,” Silverman said, “but we could extend it out and run it through the summer. We think it would pair very well with ‘Friday Night Lights.’ We love how young the show is and love where the show can grow.” (Editor’s note: Two of my favorite shows on television paired together!)

  • Chris Fedak on the sponsorship deal with Subway: “We’re still hashing out the details of how that’s going to work. But we’re excited. Looking at the last two seasons, we’ve always had fun with the idea of product integration.”

  • Fedak, on whether or not we might see Sarah or Morgan in a Subway uniform: “That’s a possibility.”

  • Fedak, on making room for standalone episodes: “Yes, we will have room to do standalone episodes. I think that it doesn’t change the overall story, but it does change how we structure the story, but we still will do standalone episodes.”

  • A hint from Fedak on where things are headed in the next season: “I will say this: Season three will not be lacking in romance.”

Also, don’t forget to check out the official press release from NBC.

On a final note: way to go, everyone! Take the joy you’re feeling right now, bottle it up, and crack it open the next time the cynics tells you fan campaigns don’t make a difference.

We’ve got plenty of time to campaign for Chuck before it returns next winter. Continue spreading the word and let’s keep the momentum going!

Chuck Renewed!May 171 comment

Signs are pointing towards a favorable announcement for Chuck in the next couple days few hours. Updates as they come:

  • (4:55pm PT) Michael Ausiello adds another affirmative along with some news about budget cuts (cutting back on supporting cast appearances and possibly eliminating one character altogether).

  • (4:50pm PT) Cynthia Littleton confirms the renewal chatter.

  • (4:40pm PT) Joe Adalian from TVWeek and Michael Ausiello from TV Guide are both reporting on Twitter that the show has been renewed, although Ausiello hints at some unfortunate news as well.

  • (4:30pm PT) James Hibberd from The Live Feed is reporting that the show has been renewed for a 13-episode season.

  • (3:48pm PT) Variety’s Cynthia Littleton is reporting that a deal is imminent between NBC and Warner Brothers.

  • Nellie Andreeva of The Hollywood Reporter says: “We may have the winner in the “Chuck vs. the renewal” face-off as early as Sunday. Sources indicate that the bubble NBC dramedy with strong Web following is close to a third-season pickup.”

  • Matt Mitovich from TV Guide echoes the same thoughts: “A Season 3 pick-up could come as early as Sunday evening, as NBC and Warner Bros. attempt to hammer out the final details of a deal that would further whittle down Chuck’s overhead, sources tell the Hollywood Reporter.”

Brian Howard from Remote Access does a nice job of rounding up the pertinent bits.

Have a Heart - Renew ChuckMay 84 comments

Show your support for the Chuckster while helping a great cause by donating to Subway’s partner charity, The American Heart Association. Check out Have a Heart - Renew Chuck for the full details.

Thanks to Amy and the rest of the folks at the NBC Chuck forums for organizing this terrific idea!

NBC: How Can We Make Chuck Work for You?April 2927 comments

It is my hope that this letter reaches the decision-makers at NBC, and soon, given our extremely tight window (NBC’s upfront is on May 5). I’m hoping the collective efforts of all you can push it onto the desks of the movers and shakers at the network. Thanks for your help.

Dear NBC,

What can we do to keep Chuck on the air? Clearly we love the show, and from what we hear, you do, too (creatively speaking). But, we also know that’s not enough. We know it’s going to take money to keep the show alive. For all of your admirable support of quality television (see exhibit A: Friday Night Lights), we know that such deals are only possible because they make financial sense.

That’s why I’m asking you specifically how we, the indomitable fans of Chuck, can make the show work for you, a corporation that by definition is in the business of making money. With the help of an astute fan (thanks, David), I submit the following suggestions:

  • Provide widgets to fan sites featuring sponsors of the show. Do so aggressively, not from the “wow, this ad is really annoying” perspective, but from using the advertising space in creative ways. Generate advance buzz for products (gadgets, video games, etc.) that will be premiering on the show. Award special promotional offers to Chuck fans for their support via these widgets. We could take this in any number of directions. I don’t even run a proper Chuck site, but I would absolutely create one if it meant the show was getting the support it needed. Such is the depth of my fondness for Chuck’s exploits.

  • Leverage Chuck’s fantastic music. I imagine the idea of releasing a compilation CD has been kicked around, but maybe we could investigate a different approach. Admittedly, I know nothing about the specifics of acquiring music for a television show. Obviously, you pay licensing fees in order to use the music, but would it be possible for you to receive a portion of its sales if it could be directly attributed to the show? Say, though some sort of widget made available to fan sites?

  • Develop an iPhone application for the show and use it to drive viewership and open another channel for product placement and advertising. Given how often Chuck and Sarah flash their iPhones and the Apple support that permeates the show, this idea makes perfect sense. It could include weekly or monthly updates centered around minigames that reward viewers for following the show. For example, the game could be a simple puzzler that incorporates trivia from episodes each week after they air. The top 10 weekly high scores could receive a free $5 footlong sandwich or various Chuck paraphernalia. (Credit, again, to David for coming up with this terrific idea)

If the Subway campaign showed anything, it proved that we’re willing to plunk down cold, hard dollars for the Chuckster. We may not be the largest group of viewers out there, but I’m willing to bet that we’re the hardest-working, most loyal fans you’ll come across. And not only that, we’re uniquely talented: a show like Chuck has to attract a more technology-savvy crowd than most. Not only do we respond well to innovation, we breed it.

I’m an iPhone developer, and I would be thrilled to work on an iPhone application for the show. The fans heading The Save Chuck Movement run a design and business services firm in Arizona. I imagine there are hundreds like us who make a living developing software (or are otherwise involved in the technology arena) and who love the show with a passion. You have a cadre of talented folks who are also incredibly committed to the show. Please, use us.

It’s as James Poniewozik of TIME said:

Maybe it’s heresy, but I don’t think our hope is to convert these people [who don't watch Chuck], God bless them. It’s for Chuck to be able to survive without them. I think that’s possible, in a network world of smaller audiences, in which NBC has little to lose and more product placements to gain.

You have a real opportunity with Chuck to display a recognition of our culture that’s unprecedented in the industry. Show us you can be creative with your marketing and promotion efforts, and I guarantee we’ll bite.

And, please, don’t hesitate to ask us for our help. There are so many moving parts in the television business that it can be hard for us to know how to materially affect things, but point us in the right direction and we’ll be more than happy to oblige.

Thank you.

Post Finale HighlightsApril 281 comment

As you might have expected, folks had a lot to say about last night’s stirring finale. Here are the highlights for your reading pleasure:

  • Brian Howard of Remote Access writes: “It can bring you viewers in droves. But it needs some more patience. It’s currently set up to be reinvented as something even better than what it’s been.”

  • From Alan Sepinwall (also known as one half of the Sepinwall-Ryan conglomerate) of The Star-Ledger: “I’m going to avoid the obvious ‘assuming there’s a third season’ disclaimer, both because it’s understood and I don’t want to face the idea of a world without ‘Chuck’ right this moment.”

  • And from the other half, Maureen Ryan of the Chicago Tribune: “How ridiculous was it that both ‘Tron’ and ‘The Matrix’ informed that final sequence. In an episode that also featured ‘Mr. Roboto.’ What did we do to deserve that level of awesome?”

  • Jace from Televisionary says: “On the edge of my seat? I’m on the edge of a cliff waiting to see just what will happen to this brilliant and compelling series.”

  • And, finally, James Poniewozik of TIME offers an insightful bit of speculation regarding something we’ve all been wondering: why the @#!% isn’t Chuck killing the ratings? Says Mr. Poniewozik: “My guess is: it has something to do with the very reason fans love it. The oddball brilliance of Chuck, as dozens of tributes recently have said, is that it marries action and comedy, heart and geek appeal, in a way few shows do. But to people who never got into Chuck, that may be a liability. My guess is that people look at it and see a spy show that’s not hardcore enough to be impressive, a drama that’s too frothy to seem high-stakes, and a comedy that’s too dramatic to be a sitcom. Maybe it’s heresy, but I don’t think our hope is to convert these people, God bless them. It’s for Chuck to be able to survive without them.”

Keep up the effort, everyone!

We’re Not Done YetApril 28Add comment

Unbelievable. What a fantastic hour of television. I learned two things while watching Chuck Versus the Ring: (a) Mr. Roboto goes really well with gunfire; and (b) apparently, it is possible to top Chuck Versus the Colonel. I’ll let the professionals articulate on what made this episode so brilliant. Suffice it to say that shows this good shouldn’t find themselves in the position Chuck is in now, and it’s up to us to make sure the rest of the television-watching world realizes it.

That’s why we have to keep the fight going on Twitter, Facebook, and wherever else we can. Keep blogging about Chuck. Make sure NBC knows what they have on their hands and how important the show is to all of us.

Keep the chatter going, and I’ll keep updating this page. Hopefully, we’ll have the outcome we’re looking for come May 5.

A Call to ArmsApril 271 comment

Update: Check out all the great folks getting involved in the action on Twitter!

Today’s the big day, everyone! Let’s get out to Subway and show NBC we mean business. For the uninitiated, or if you’re just looking for a refresher, check out The Finale and a Footlong Campaign (Facebook) for the full scoop. The general plan is as follows:

  1. Buy a $5 footlong from Subway on April 27th (that’s today), and if possible, leave a note in the comment box letting them know that you’re participating in The Finale and a Footlong campaign to save NBC’s Chuck, of which Subway is a product placement sponsor. Update: Can’t find a comment box? No problem, here’s what you can do.

  2. Watch the finale live while enjoying your sandwich, Big-Mike-style (or digesting it if you opted to have it for lunch… yummy).

Support Chuck and feed your stomach at the same time! What could be simpler?

As for anyone who’s still having doubts (What difference is my one sandwich going to make? Are they even going to notice my comment? This must be a ploy from Subway!, etc.), we’ve heard them all. Rest assured, this is a 100% fan-driven effort. We just want Chuck to come back next season, and in order to do that, we needs everyone’s full support. If we all put in our best effort, getting noticed won’t be a problem.

So, get out there and feast on some delicious sandwiches! The futures of Chuck, Sarah, Casey, and gang depend on it, not to mention the jobs of the hundreds of talented folks who put this show together. Let’s do them proud!

Dear NBCApril 23Add comment

Please, please bring Chuck back for a third season.

Between the brilliant pop-culture references and the oh-so-relevant geek humor, I can’t help but smile through every episode. Of the many shows I watch, it is at the absolute top of the list: ahead of my old stalwart The Office, the consistently excellent Friday Night Lights, and even 24 despite Jack Bauer going gangbusters this season. I treasure every episode of Chuck, so much that I can’t bring myself to delete them from my DVR for fear that I’m tossing away something precious.

My reasons for loving this show are many. Despite what my friends may say, they do not begin and end with Yvonne Strahovski.

(Seriously, though, how can a show with her not be obliterating the competition? Her physical beauty is remarkable, but it’s her talent as a dramatic actress that really seals the deal. I’m only slightly exaggerating when I say that every guy with a television set should be falling over themselves for her.)

Every great show begins with strong relationships between its characters, and this one is no exception. The magnetic attraction between Chuck and Sarah is well established, but it’s not the only dynamic worth exploring. Here are a few of my favorites:

  • Chuck and Morgan: Best friends who, together, break out of their sheltered bubbles by making room for other significant others in their lives. It’s not without a twinge of sadness, however, as both quietly realize their bromance’s days may be numbered.

  • Morgan and Ellie: The classic best friend with a crush on your older sister. The comedy that accompanies this pairing often overshadows its dramatic value. Despite how Ellie acts, you know she appreciates Morgan’s loyalty to her brother (and to her, though she’ll only admit it under the heavy influence of alcohol).

  • Sarah and Casey: Professional equals with ideological differences, but not really. Casey puts up a tough front, but deep down inside, you know he has a soft spot for Chuck. Watching Sarah’s sensitivity rub off on him over the course of the season brought a tear to my eye.

  • Jeff and Lester: Please. Like anything needs to be said.

  • Awesome and Anyone: Like bacon, everything goes well with Awesome.

With a strong roster of characters, the responsibility then falls on others to create and maintain the show’s trademark tone. Enter Alexandra Patsavas and her knack for selecting the perfect music for the show’s many deserving moments. The National, Okkervil River, and Bon Iver in the same television show? Sign me up. Chuck is far more affecting than its premise would suggest, and it has Patsavas to thank for that distinction.

The end result is a show that never fails to deliver on the promise of great entertainment. Whether it’s playing to its lighthearted roots or exploring more dramatic territory with its ongoing mythology, each and every episode provides welcome relief from the stress of the daily grind. Each week, I look forward to what’s going to happen next with Chuck and the Intersect (or Chuck and Sarah, or Casey and his vast assortment of firearms, etc.), and every time I walk away satisfied.

Which leads us to the Now, three days before the Season Two finale. The last few episodes have been stellar. So amazing have they been, in fact, that the mere thought of Chuck not returning next season prompts me to retreat to a sad and distressing place. If Josh Schwartz and Chris Fedak are to be taken at their word and next week’s episode turns out to be “one of the least satisfying [series] finales of all time” should you cancel the show, you can bet there will be a large number of heartbroken fans reaching for ice cream or their liquor cabinets if the show does not survive.

In Schwartz’s own words: “the show would shift [in the third season] and become something even bigger than what is now. There was always a way designed to, like, kick out the jams and take it to 11, in the next season.” That sounds positively amazing. Please don’t deprive us of the opportunity to see what he has in store for us.

On a final note, this is the third time that NBC has inspired me to rally behind a brilliant, albeit ratings-challenged show (see exhibits A and B). Friday Night Lights and The Office are both alive and well today, reinforcing my belief that you’re willing to give quality shows time to develop. It’s a stance I admire greatly, and one that I hope holds true with Chuck.

Sincerely,
James Fan

Renewal Status

Head on over to Does Chuck Have a 3rd Season? for a realtime update from Matt Barber, one of the editors on Chuck.

How You Can Help

  1. Re-watch the finale and tell all your friends about it!

  2. Join the We Heart Chuck effort by donating to The American Heart Association.

  3. Participate in The Finale and a Footlong Campaign (check it out on Facebook). Buy a $5 footlong from Subway on April 27th in support of the show! Update: thanks to everyone who participated!

  4. ChuckTV.net has a ton of great suggestions including some great tips if you want to go the letter-writing route.

  5. Advertise your support for Chuck. Go beyond signing a petition of anonymous supporters. Post about it on your blog, evangelize it to your friends, do whatever you can to generate buzz for the show.

    Invest quality time and effort, and someone will notice. With enough of us rallying behind Chuck, maybe, just maybe the right people will notice.

  6. Send news tips to me at james@pleasesavechuck.com. I'll post them here as I receive them. I'm also on Twitter.